The Roku Channel

In late 2020, I was fortunate enough to join the Roku family - continuing my love for movies and TV. As part of this rapidly growing team (then 9 members, now 46 and counting), I have consistently delivered hundreds of digital assets at the highest quality in a timely manner on a weekly basis. I work closely with other designers, marketing managers, copy writers, and executives, iterating and improving our designs with user-centered principles and mindfulness. We believe in numbers and data; we review KPIs through various performance tests. It is very important for me, as a designer to know what actually works with our users in the real world. Since joining, I have partially taken over all AVOD monthly newly-added movies and TV shows, Kids & Family creatives, Exclusive releases for US, UK and Canada, SVOD premium channel advertisements, and have touched many other fun and exciting projects such as Roku Originals, Roku Recommends…etc.