The Shelter Pet Project

As a volunteer for the 13th Street Cat Rescue, I mostly contributed what I do best: my graphic design skills. The objective was to create an unconventional brochure for our least popular animals (usually seniors and special needs), something which would easily stand among the other pamphlets and papers. After browsing through many existing pet adoption advertisements, I had to ask myself, must they all look like they were created in the early 90s by some grandmas? Why can’t we apply modern graphic design principles to those materials as well? This was exactly what I set out to do with this brochure. By incorporating a very minimal but powerful color palette (black, white and red), an effective use of negative space alongside black and white portraits of the animals in need and our volunteers in action, I was able to bring the focus to the stories of those animals and selfless efforts put in by those who love them. I wanted to feature the stories of those animals in the most direct and emotion-driven way possible to encourage more successful adoptions. This rebrand was experimental but in the end it generated an unusual high amount of interest which led to even more adoptions.