Roku Channel

In late 2020, I was fortunate enough to join the Roku family - continuing my love for movies and TV. As part of this rapidly growing team (then 9 members, now 46 and counting), I have consistently delivered hundreds of digital assets at the highest quality in a timely manner on a weekly basis. I work closely with other designers, marketing managers, copy writers, and executives, iterating and improving our designs with user-centered principles and mindfulness. We believe in numbers and data; we review KPIs through various performance tests. It is very important for me, as a designer to know what actually works with our users in the real world. My latest responsibilities include working on SVOD promotional campaigns with various partners, setting up error-free templates for Automation and Personalization, creating exciting designs for seasonal AVOD campaigns, and reviewing AVOD assets delivered by external vendors to upkeep quality standards.